Saturday, February 6, 2010

An Augmented (Hyper)Reality

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Keiichi Matsuda's film, Augmented (hyper)Reality: Domestic Robocop, offers a glimpse of an alternate universe, with augmented reality cranked up to the next level...
Read more for more images, details and video!

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Matsuda is currently studying at London's Bartlett School of Architecture as part of the Unit 15 group, where students use animation and motion graphics to investigate new architectural possibilities.

"The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism," writes Matsuda on his Vimeo page.

"Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. [This is] a film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality."

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